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Helping Your Athlete Create Goals

5/12/2025

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At some point in adulthood, you have established goals to help you navigate through life. Whether as part of your job, a member of a volunteer organization, setting up retirement plans or simply setting a budget to buy a new car. We’ve all done it and have seen the value.
 
So why do we not teach our kids to do the same thing?
 
It seems that as parents, we forgot this lesson when it comes to our own kids, especially when they are involved in sports. The last couple of blogs that I have shared, I wrote about parents who are trying to live out their child’s life and the negative impact that can have when the goals of the parent don’t align with the passion of the child.
 
Because of the challenges I have described, you find kids that are not prepared for next level basketball, let alone life. They haven’t had to do an assessment of where their actual strengths reside - not what the parents, friends or wannabe AAU coaches are saying, but looking at the data to see where they stack up.
 
Introducing Next Level Impact
To help high school basketball players understand the importance of goals, understanding strengths, and uncovering what is needed to get to the next level, I partnered with Kobe Wands of the Wands Skills Academy to create Next Level Impact.
 
Next Level Impact takes a foundational leadership development approach to help players define goals by performing an iSWOT to understand where they stack compared to players at the Next Level. We then use those findings to identify areas to improve as well as the sweet spots that we need to leverage and then match that up with specific skill development to enhance their strengths and address the challenges. 
 
Benefits of Next Level Impact
The result of going through Next Level Impact will be that your player has moved from having a DREAM to having a GOAL. From HOPING to get to the Next Level to having a PLAN to get to the Next Level.
 
When they leave this 3-hour session they will have:
  • Defined realistic Goals
  • Identified their Strengths & Challenges as a player
  • Created areas of focus based upon their readiness to hit their goal(s) based upon statistical comparison of Next Level players
  • Hit the court to work through drills in those focus areas
  • Created a customized Next Level Workout Plan to grow their game
  • Established a Next Level Commitment Plan to help them achieve their goals
 
Establishing the Next Level Impact Process
The basic skills or critical thinking, creating a goal, and building a plan are not taught in school. Sadly, as parents who are trying our best to help our kids, we are not teaching them to do this at home either. Then we wonder why they struggle to do things on their own.
 
That’s why we created Next Level Impact. Establish a goal setting process using self-reflection and some tough talk to make sure they understand their starting point. There is no one-way ticket to Easy Street. You can’t ask Siri to tell you how to get there or find it on Tik Tok.
 
It takes work to earn things in life. But more than work, it requires you to work on the right things, in the right way, at the right time to make sure you are working towards the right goal for YOU!
 
If you have a player that has dreams of playing at the Next Level, then you need to reach out and let us help them create their plan - not your plan, not the other guy’s plan, but the plan that is customized for them.
 
Having a dream won’t get you to the Next Level. Having hope won’t get you there either. But creating the right GOAL and executing the right PLAN are the steps for your player to get to the Next Level, Beyond Today.

To find out more about Next Level Impact, CLICK HERE and register your player for the next event or DM me to start a conversation.

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    Tom Brown - a husband and a father who is simply trying to make a difference. Using my experience as a  Manufacturing Executive to connect leadership from the boardroom to the hardwood to help  teams grow and develop to make a difference in the lives of others.

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